Million PLN for the Promotion Campaign: "Silesia. Positive Energy."

Eskadra, a Cracow-based company, a few months ago prepared the plan of the promotion of the province.

The campaign named “Silesia. Positive Energy" should be launched in Septmeber. The Marshal Office will pay for the printed billboards, posters, leaflets, catalogues, and the broadcasting of the advertisements.

The campaign will coincide with the exemption of the electricity charges, and the campaigns of the power concerns. Bohdan Dzieciuchowicz, PhD, the public relations specialist, thinks that this coincidence is unfortunate because of the fact that there is some similarity in the proposed catchphrases.

Let us remind that the survey carried out few months ago on behalf of the Polish Tourism Development Agency says that our region is one of the least attractive in the whole country.