Untypical promotion of Silesia

According to Gazeta Wyborcza, the idea is to present Silesia as a region attractive for tourists. There are plenty of interesting Silesian places and these very places are shown in the weather forecast. Every day a TVN 24 presenter travels with a camera from one place to another, presenting the beauty spots of every place.

Places such as Chorzów with the Provincial Park of Culture and Leisure (WPKiW), Zabrze, Gliwice as well as places from the Podbeskidzie region and the area of Częstochowa have already been shown. In total, the Silesian Province will have 45 live appearances on air on the first information channel.

The Marshal's Office and the local governments of the cities presented have divided the promotion costs in two and paid PLN 60.000 each. Mr Tomasz Stemplewski, head of the Department of Regional Promotion, informed us that the Office is already preparing another promotional campaign to be held in September this year. - We want to break the ingrained stereotypes of Silesia, show the region as a green place full of energy - says Mr Stemplewski.